Monday, October 3, 2022
HomeSquashSquash TV business to air nationally

Squash TV business to air nationally

Squash Canada is worked up to announce {that a} 30-second nationwide TV business has been distributed throughout the nation to tv networks massive and small.  The promotional theme of the squash business is the 4F’s:  Enjoyable, Health, Friendships and For All, to encourage viewers to consider taking part in squash.

Every of the English and French spots replicate range throughout the individuals portrayed.  It ends with a name to motion, to discover a close by court docket, being directed to’s nationwide court docket finder function.

The English model could be seen HERE.

The business has been structured as a Public Service Announcement designed to faucet into Canadian tv networks requirement that they supply a specific amount of their business stock to ‘charitable’ causes for the widespread good, on a complimentary foundation.  Squash has acquired recognition as such for its wholesome advantages and Squash Canada has acquired what is known as a Telecaster quantity to certify our business as a PSA, paving the way in which for its airings by networks at their discretion.

The business has been despatched to each Canadian tv station together with nationwide networks reminiscent of Bell Media, Rogers Media, CBC, Radio-Canada, Shaw, World, Cogeco and Corus.  MediaPlus may even attain native stations and specialty channels like Sportsnet, TSN, RDS, TVA sports activities, CPAC, Climate Community, Meteomedia,  Tremendous Channel, Maple Leaf Sports activities Hub, Anthem Sports activities Hub, Aboriginal Peoples Tv Community and extra.

Airing of the PSA will depend upon out there business stock of every broadcaster.  Networks have been urged to play the spots now and thru the winter months.

The great of us on the Queensview Ottawa Goodlife Health and Mayfair Toronto Lakeshore Membership, and their succesful squash execs, Heather Wallace and Manu Dutt, respectively, have been variety sufficient to open their doorways for 2 completely different video shoots to assemble the required footage.  Thanks as effectively to the forty seven squash fans who got here out and allowed us to seize on video the enjoyment that squash provides them.

We hope this promotional effort will assist elevate the profile of our sport and positively impression participation ranges.  For present squashers, we hope you’ll like seeing your chosen sport on TV.



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